For Detonate’s biggest Halloween event to date, Lightfoot were tasked to create content covering the whole event.
We brought in a full team capturing the photo, video and live clips of all artists performing that night. This content was then posted live onto the Detonate social media page.
Two photographers worked throughout the night capturing multiple angles at all times to ensure we captured the biggest possible photos. The team would work closely with the artist, stage manager and pyro team to make sure we got the timings for each shot with the music.
We had two videographers getting different shots from around the venue. We were getting enough content together to create an aftermovie for the event plus live clips of every performance. We then posted the live clips of the performances straight onto social media.
Due to the content we provided to Detonate’s social media platform we were able to see an increase in their social media engagement by 250% over a 3 month period. We also saw an increase in their followers by over 1000 people.
“So happy with the content that the team at Lightfoot created for us, it has massively improved our social media presence – definitely recommend ”
Head of Marketing ~ Detonate